Ad network vs ad exchange
An ad network packages inventory for buyers. An ad exchange provides transaction infrastructure connecting supply and demand. A business can perform both roles.
· 2 minute readAdvertising engineering and publisher guides
Technical explanations with sources, practical assumptions and clear product limitations.
Decisions
How to evaluate a publisher platform
Evaluate a monetization platform against integration fit, documented commercial terms, measurement quality and operational evidence. A revenue promise is not a substitute for a controlled evaluation.
· 2 minute readEngineering
How advertising SDKs work
An advertising SDK connects an application to request, rendering and measurement interfaces. Receiving a response does not automatically mean an impression occurred.
· 2 minute readReal-time bidding explained
Real-time bidding lets buyers respond to an advertising opportunity through an auction protocol. A bid response is not proof that an ad rendered or became billable.
· 2 minute readVAST and video rendering requirements
VAST describes video advertising responses. Playing a compliant response also needs a compatible player, tracking implementation and supported media assets.
· 2 minute readMeasurement
Ad fill rate and eligible requests
Fill rate compares filled opportunities with eligible ad requests under a defined measurement policy. It is not the percentage of all website visits that earn revenue.
· 2 minute readHow ad revenue is calculated
A scenario estimate multiplies filled impressions by eCPM, divides by 1,000, and applies the assumed publisher share when the eCPM is gross.
· 2 minute readeCPM vs CPM vs RPM
CPM is a price per thousand impressions; eCPM expresses realized revenue per thousand impressions. RPM must name its denominator, such as page views or ad impressions.
· 2 minute read